Trouble-shooting for social media Research Paper

Trouble-shooting for social media - Research Paper ExampleThis leave behind enable the Social media managing director to deliberate on object course of action in case something goes wrong.The hashtag was used for about dickens hours after when they realized that it was leading to negative publicity. Unfortunately, McDonalds Social media director, Rick Won pulled off the hashtag and admitted that it had failed in achieving the think purpose. Instead of pulling down the tweets, they could have used them from a public relations point of take up to turn the negative publicity into positive publicity. Policies should be put in place to deal with the negativeness instead of pulling down the negative feedback. This can involve responding to individual customers who left negative feedback and manoeuvre them on the services and products offered by the business. At the end, many of such customers end up becoming true customers, pin down their initial negative feedback and instead post positive feedback.McDonald failed to track what their customers were posting on other social media sites. Even after the hashtag was removed, the public continued to outburst with a lot of unintentional stories in Facebook and Instagram. Failure to monitor such action led to continued negative publicity despite pulling down the hashtag on twitter. McDonald should put in place a social mention tracking tool which monitor what customers are saying about their brand on other social sites. They will enable them respond to emergency situations before significant damage is