Advertisements Essay Example | Topics and Well Written Essays - 750 words - 1

Advertisements - Essay Example Looking at the Bacardi advertisement image and discussing about it in terms of the needs it appeals to, we notice from the very beginning that one of them is the need for sex. (Fowles, 17) The man (the only man in the picture) is pouring rum into a glass, accompanied by three beautiful girls. And not only are they beautiful, but they also express, in an innocent manner, desire. The effect of the advertisement is amplified by the fact that one of the girls seems to look directly towards the audience, establishing thus a connection with the one the product is primarily addressed to. And more than that, the setting is an intimate one, a cheerful, luminous and comfortable room. The image of the man accompanied by three women makes also appeal to man’s need for attention (Fowles, 57). We all need to get others’ attention, if we cannot be the centre, we need, at least, to feel some people are interested in us. The advertisement shows more than a feeble interest, the man reall y got the interest of three persons, and they also belong to the opposite sex. If we look more attentively, we see that the women are looking at the way the man is pouring the beverage, so the reason they are fascinated is clear. Connected to some extent to the need for attention, is the need to dominate (Fowles, 51), to feel powerful and in control. Fernando, the man in the picture, seems in control of the situation, he dominates the environment and being in possession of a strong drink he is powerful too. As for the physiological needs (Fowles, 78), the image of nine glasses all full, aligned on the table and the tenth, in man’s hands, with the liquid pouring in it, is appealing enough to get the consumer’s attention and interest. And the use of the superlative of the adjective â€Å"rare† in reference to the Bacardi rum amplifies even more the effect of the image. The advertisement uses a hornblowing type of headline (Bovee, 7) – Bacardi